How Does a 4+ Million Dollar Home Go On The Market Without Any Color?

This is shocking to me. How can a 4+ million dollar home be on the market and be white inside! No color – anywhere! Call me crazy but if I’m in the market to buy a multimillion-dollar home, it will NOT be naked inside. I would expect it to be stunning, classy and have the latest and greatest color choices to suit the home.


Don’t get me wrong I know it’s location, location, location and also on a decent amount of land which is why the high price tag, however, if you were a potential home buyer, wouldn’t you want the inside of this home to shine, even just a little?

Just think, if you are in the market to buy one of these McMansions in Waxhaw you are in for a bit of an investment to get some color into that home. Please don’t say that “If you can afford to buy a 4 million dollar home you can certainly afford to paint it.” Well, my friends, that’s not true and I know that for a fact.

I have several clients in this multi-million dollar price range in the Waxhaw and Marvin part of South Charlotte and I’ve heard from their own mouths that the last thing they want to do is have to think about choosing color or start the search of finding someone who will help them choose color BEFORE they move all their furniture in.

My thoughts are this. If I were a Realtor and I had a client who was “on the fence” about a home purchase, I’d offer them a Color & Paint Package for their home. What is a Color & Paint Package? It’s a service to offer to give your clients an incentive to buy a home. This is a win-win option for both the Real Estate Agent and the new homeowner. The Realtor will sell the home and the new homeowner will have one less thing to worry about when they purchase their new home. And trust me, this will be a HUGE load off their minds. Would YOU want to choose color for a McMansion? Your clients will thank you for this service.

Thoughts to ponder: Do market homes need to be neutral? Yes, to a certain extent. There are oodles of colors out there that would make a home shine, stand out and still be neutral enough where your potential homeowners will pick up a slight color transition from room to room but will not be smacked in the face with colors that will deter them from purchasing the home. No quilty homes allowed!

Color sells my friends but it has to be the RIGHT colors. I’ve chosen very specific color palettes for homes that are selling, homes that will sell in about 2 years and even home that were just bought but maybe renting in a few months. These are all very specialized color palettes and they don’t have to be beige or white. Here’s what I’d do to this beautiful home located on Sardis Road in South Charlotte.







Keep in mind, a little color goes a long way but the right color may just be the icing on the cake.

About Donna Frasca

I am an energy that has found a new vibration and frequency. Through many years of writing, learning, and experiencing, I've found comfort in trusting in myself and in Spirit.
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7 Responses to How Does a 4+ Million Dollar Home Go On The Market Without Any Color?

  1. StagerLinda says:

    Wow! What a bland McMansion. I’m all for neutral but that doesn’t mean white throughout. The kitchen, and heart of the home, reads as sterile with no life at all. I’m with you, Donna. Sell ’em some color!

  2. Maria Killam says:

    Since I would re-paint anyway, I much prefer the white house! I think there is a balance though for sure! Maria

    • Donna Frasca says:

      A white house is great for 2,000 sq. feet or less but if your home is 8,000 sq with very high ceilings, it’s just too much white for such a large space.These homes are the norm here in Charlotte and not ONE of these homes I’ve been in – were white. A white McMansion just doesn’t make good design sense – not even in the kitchen because white cabinets are frowned upon. These homes have all rich woods in various tones and depth of color is the desired look. I think if a home THIS size were to be white, they’d call it a hospital.

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